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You need one thing to start: a product. Paste a product link, or name your product and type a few notes about what you sell. You can add your own photos to the brief from there.

From there an eight step pipeline does the work, from scraping your product and writing a hook to the script, the voiceover, and the final cut. Most ads finish in a few minutes, not days, and the result is a post ready vertical video built on brand with your logo, colors, and voice. You watch it render before you decide anything.

Every new account starts free with 300 lumens, our render credits, enough for your first few clips or a batch of images to try the studio. No card is required, and no subscription either: the grant is yours to spend before you ever pick a plan.

What you get is a finished vertical 9:16 video ad, the native format for TikTok, Reels, and Shorts. It arrives with the hook, the script, the voiceover, and the cut already assembled, so you can publish it as is or drop it into your editor. The 9:16 cut is the master, and the Film step exports a 1:1 and a 16:9 version of it without spending lumens.

The ads are yours to keep, post, and run as paid advertising, under a commercial license that comes with every plan: you bring the product, the brand, and the rights to them, and we turn them into a finished ad. The voiceover step supports multiple voices and languages, so you can localize the same product for different markets without reshooting anything. In the Studio you can also generate sound effects and background music, or dub a finished video into another language. What you own is spelled out in the Terms.

Overlume runs on lumens, and you always see the real cost before you spend. Before every paid action a preview shows what it will cost and what you will have left. If an action would take you past zero, we stop you at that preview with a top-up link. The only charge that happens without a confirmation is auto-recharge, and only if you switch it on: it buys a top-up pack when your balance falls below the threshold you set.

You start free with 300 lumens. Paid plans are Starter at $19 a month for 3,200 lumens (about 3 ads), Pro at $39 a month for 6,600 lumens (about 7 ads), and Studio at $99 a month for 17,200 lumens (about 19 ads). Your plan adds that batch to your balance every month. Need more mid month? Buy a top-up pack. Members get a top-up bonus: +5% on Starter, +10% on Pro, +15% on Studio. Bigger packs carry their own bonus on every purchase, and the two largest need an active plan. Every pack stays visible either way, with its real price and lumen count.

You can cancel anytime, and your plan stays active through the end of the period you paid for. Refunds are simple because the rule is simple: a new subscription is refundable within 14 days if you have not spent any lumens from it. Once you spend a lumen it pays for real compute we buy immediately, so that portion is used. Your statutory rights as an EU consumer are unaffected. The full detail is in the Refund & Credits Policy.

Overlume ships an MCP server, so an AI agent can use the Studio for you: check your balance, browse your library, and render images, clips, and voiceovers with your lumens. You create a personal token under Account, add one command or config block to your client, and your agent is connected. It works on every plan, and read calls are free. Setup steps, the tool reference, and the security details live on the MCP page.

We do not use your uploaded media or your finished ads to train public models, and we do not sell your personal data. Our providers process your uploads and renders solely to produce your output, with no-training and no-retention controls turned on wherever a provider offers them, and the finished work is yours. How we handle data is set out in the Privacy Policy.

Overlume is for legitimate product ads only. We enforce a strict acceptable use policy with zero tolerance for abuse. You are responsible for holding the rights to what you bring in and for following the ad policies of wherever you post. The line on what is allowed lives in the Acceptable Use Policy.

The renders you see on the marketing site are cached examples, chosen so the page stays fast and predictable. Your own ad is generated live from your product when you start a render inside the app. What the demo shows is the kind of output the pipeline makes, not a stock reel standing in for it.

If your question is not here, email us at hello@ethernus.ai. One inbox for support, billing, feedback, and partnerships, read by the people who build Overlume. Include your store link and what you were trying to do, and a screenshot if something broke. Replies come from a person.